Product & Experience Designer

Hi, I’m Jong. 👋 And I am
currently listening to Labrinth on repeat. building better dog-friendly discovery. forever obsessed with my dachshund. exploring new vibes.

ABOUT

Shaping product direction and scaling design systems and workflows with AI, with over a decade of experience across advertising and tech.

About

Leading design and strategy to turn complex problems into clear, shipped products.

Your AI-powered guide to pet-friendly adventures in Singapore.

🐾 Fetch Society

Turn your pet photos into adorable pixel art and desktop companions.

👾 Pawxel

Check real-time air quality and find out when it's safe to head outdoors.

🌤️ Haze?

RISK MANAGEMENT

TikTok Event Center

Reframing Event Center from a monitoring platform into a lifecycle decision-making system for high-risk global events.

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LAW ENFORCEMENT

Safety Enforcement Tool

Redesign of an external law-enforcement platform to reduce ambiguity and improve clarity and trust in high-risk workflows.

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E-COMMERCE

Lazada Logistics

Designing logistics systems at scale by centralising data, digitalising workflows, and supporting automation across Southeast Asia.

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FINANCIAL TOOL

DBS Financial Planning

Designing a unified financial experience that turns fragmented data into clear, actionable planning.

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View All Work