1. My Personality
I'm “The Architect” (INTJ-T) in Myers-Briggs. I enjoy figuring out clever solutions and connecting the dots — my brain just can’t resist exploring every angle! 🤔
2. My Clifton Strengths
- Restorative
- Empathy
- Deliberative
- Discipline
- Analytical
3. Occasionally, I create Figma resources for sharing, curate vibin' Spotify playlists, and you can explore more of my past creative work here. If you would like to have a friendly chat, I'm also on ADPList.
I’m a generalist at heart. I got into design because it lets me explore creativity, psychology, and business all at once. 🪄 My journey started as a web designer and developer, experimenting with tools and pushing the boundaries of what’s possible on the web.
In advertising, I helped craft compelling narratives across web, mobile, and social platforms for clients like POND’S, Samsung, Visa, and P&G — helping them grow their businesses along the way. Along the way, I’ve been fortunate to receive a few awards 🏆.
Later, I joined an early-stage startup as their first product designer. Since then, I’ve worked with teams of all sizes, guiding products from discovery to launch. My sweet spot is turning research into strategy and meaningful experiences, applying best design practices while keeping collaboration and execution seamless.
I do believe design can transform lives, create positive experiences, and shape the way we interact with the world. 🌎
I absolutely love fries 🍟, waffles 🧇, tea 🍵, music festivals and concerts 🎶, summer vibes 🌻, yoga 🤸, dogs 🐶, road trips 🚗, psychological thrillers 🧠, and occasional weird-ass documentaries 🫠 — all of which inspire and energize me in different ways.
I’ve designed across boutique studios, advertising agencies, startups, and tech giants — each shaping how I turn ideas into experiences that scale.
Responsible for TikTok's T&S Risk & Response platforms, optimizing efficiency and UX through streamlined design.
Tackled logistics challenges across Southeast Asia, created tools reducing lead time by 13.5% and improving operational efficiency.
Led design of DBS NAV Planner, a digital financial planning tool that helps people manage their finances more effectively.
Founding designer at local mobility startup, establishing design foundations and scaling practices as the company grew.
Led design of Unilever POND'S digital experiences from e-commerce, social media to digital videos. Also won Silver Cannes Lions (Media) in 2016.
Designed and developed various projects while working with individuals and agencies such as Samsung, Toaster (Google), BBDO Proximity, Band, and Digital Arts Network.
Crafted and executed impactful digital campaigns, mobile experiences, social media content, and marketing collateral for brands including Visa, ExxonMobil, P&G, HP, and more.
Ideated, designed, developed and successfully launched web experiences for clients including Performance Motors, NTUC FairPrice, Dilmah, DP Architects, and more.
"Jong's dedication to detail around business, process and user problems is unparalleled. She is able to combine a deep understanding of the business and user problem to come up with product designs that help drive the business forward. [...]"
"[...] Despite her unassuming nature, she has tons of creativity, good eye for details and her relentless push for a better product, a better design, a better customer experience makes her someone I would have on my team in a heartbeat."
Read more testimonials here
